DeanO’s A-BLOG Episode #6…

download original file

More on the future of IT Managers and IT departments.

IT-World Canada article by Sandra Rossi – “IT managers may become ‘directors of processes’“

John Roberts, Gartner VP

Extra special bonus:
Code Monkey from Jonathan Coulton

Dean Owen

Since the podcasting/videocasting production is starting to take on a life of it’s own seperate from my IT management company, I’ve decided to start a production company to better reflect the work I do in this area…Brass Media!

Why Brass? It’s a name from years ago for a band I played in. I’ve always liked the name and decided to resurect it for this venture.

Why Media? As a descriptor for what we do. At first I was reluctant to use the word media because folks might think we produce and deliver handbills… but I guess, in a way we do, but over the inter web. No wasted paper that way! We’re green!

I was also thinking of a web 2.0′ish name like BRAZZ, no – I’ll stick to Brass, it has sentimental value!

Talk to you later . . .

Dean

In this episode I discuss the four elements of a podcast:

•      Content
•      Capturing the content
•      Publishing the content
•      Subscribing to the content

Play the Episode #3 – Anatomy of a Podcast audio here

 download original file

Content is what it’s all about . . . it’s what you want to say

• content on web pages was what it was all about, but it was overshadowed by ‘glitzy’ multimedia. Now we have another chance…let’s not forget that content is why people listen or watch your podcast.

Capturing that content . . . the technical part.

• with the new tools out there it’s easy to capture your message – you don’t need to be a geek! If someone tells you that you need tens of thousands of dollars of equipment, highly qualified audio and video technicians and professional (costly) production talent – they are either an old-time marketing person or just not in tune with podcasting. Remember the content is the message – you don’t need to make a Hollywood production here – just capture your message the most simple and cost effective way you can.

Publishing that content . . . getting it on the web for the world to see.

• there are lots of hosting sites out there now that are free or almost free. Use them.

Subscription . . . how people get your message.

• there is a difference between streaming media (audio or video) and a podcast. Through the use of a RSS (real simple syndication) feed at your end and a feed reader/aggregator at your listeners end, a podcast is sent out to your subscriber the moment it is posted. This adds to the immediacy of your communication and connection with your listeners. BTW: you don’t need an Apple iPod and iTunes to listen and subscribe to podcasts.

Dean Owen

A very hot topic…why did I make my first podcast from deanowen.wordpress.com this one? It was on my mind and I wanted to get it into words. BTW…I am very optimistic about the future of the IT department in the enterprise…it is just that things are changing and we need to keep up and better yet, lead some of these changes.

Play the Episode #1 – Is the IT Department Dead? audio here

download original audio file

I’m looking forward to your comments . . .

 Dean Owen

(Update note on July 17, 2007 . . . just watched this video again and realized I didn’t smile once during the whole thing – what a miserable looking character I must appear to be for folks who don’t really know me. Maybe a newer, happier version should be produced! Dean… )

I put together this video as my first attempt at video production. In addition to audio podcasting, my goal is to add video podcasts to my skill set.

The content of this video is not to be taken alone, but as a supplement to my traditional resume.

Check it out and let me know what you think.

Dean Owen